Demystifying the Change Manager Role: More Than Just “Managing Change”
"What does a change manager do?" can be tricky to answer.
Let’s explore practical ways to articulate our crucial role in organisational transformations.
1. The Bridge Builder
Research by Prosci, a leading change management firm, emphasises that change managers act as a bridge between the business vision and the people who need to bring that vision to life. We translate high-level strategy into practical, actionable steps for employees at all levels.
“We are the bridge between the business strategy and the people who make it happen.”
2. The People’s Advocate
A study in the Journal of Change Management highlights that successful change initiatives prioritise employee well-being and engagement. As change managers, we advocate for employees’ needs and concerns throughout the transformation process.
“We act as your advocate, ensuring your voice is heard, and your needs are addressed during organisational changes.”
3. The Negotiator
The Project Management Institute notes that change managers often mediate between stakeholders with competing interests. We negotiate compromises and find solutions that work for all parties involved.
“We’re negotiators, finding common ground between different parts of the organisation to ensure smooth transitions.”
4. The Support System
According to McKinsey & Company, organisations with excellent change management practices are 3.5 times more likely to outperform their peers. Supporting clients throughout the change journey is a crucial part of our role.
“We’re your support system, guiding you through the ups and downs of organisational change.”
5. The Risk Mitigator
The IBM Global C-suite Study found that change management significantly reduces the risks of significant transformations. We identify potential pitfalls and develop strategies to avoid or mitigate them.
“We help organisations navigate the risks inherent in change, increasing the likelihood of project success.”
6. The Culture Shaper
Research in the Harvard Business Review suggests that change managers are crucial in shaping organisational culture to support new working methods.
“We help shape your organisation’s culture to embrace and sustain positive change.”
7. The Efficiency Booster
Prosci’s research shows that projects with excellent change management are six times more likely to meet objectives than those with poor change management. We help organisations implement changes more efficiently and effectively.
“We boost the efficiency and effectiveness of change initiatives, helping organisations realise benefits faster.”
In essence, change managers wear many hats.
We’re strategists, communicators, coaches, and problem-solvers all rolled into one.
Our role is multifaceted and crucial in today's rapidly evolving business landscape.
Next time someone asks what you do, remember: you’re not just managing change. You’re facilitating transformation, advocating for people, and helping organisations navigate the complex journey of evolution.
How do you explain your role as a change manager? Join the conversation on Linkedin here
